A fast-growing, international non-food discounter with a simple and successful business model operating in the Netherlands, Belgium, France, Germany, Luxembourg, Austria and Poland. Action leads on price and differentiates on surprise. They are well known for their affordable everyday products. 6,000 different items are offered in their stores, with more than 150 new products every week. A-brands and private label products are sold. Products that make life easier, better and more fun. Good quality products that add value to your life. Because despite the low prices, there are no concessions made to the quality of the products. Quality, sustainability and transparency are important for Action!
Ever since the opening of the first store, Action always had one ambition: surprising its customers with a broad, ever-changing assortment for the lowest prices possible. Since 1993, this is the promise to their customers and this is what drives and trills them: “Small prices, big smiles.”
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