Director Marketing & Digital

In this position the Director Marketing & Digital will play a leading role in Elacin’s innovative development of the ‘Customer journey for life’. With data evermore playing a vital part. With strategic insight of the digitalization process towards better e-commerce, products & services and manufacturing.

The Director Marketing & Digital will be responsible for the commercial front end of the organization and makes the ‘Customer Journey for life’ as optimal as possible. From the very first customer contact, which is the moment someone has their first ear impression made, and everytime afterwards when someone is in need of a new pair of ear protection.

In this position, the Director Marketing & Digital will be part of the team of Directors and will work closely with the Managing Director (also responsible for Operations and R&D).

Responsibilities will include:

• Responsible for developing, initiating and driving a vision & strategy on the digital roadmap
• Has a leading role/works closely together with the commercial team
• Optimisation of the ‘Customer Journey for life’
• Management & control of the portfolio
• Has P&L/Contribution to margin responsibilities: delivers the budget and manages sales turnover, margins and pricing strategy
• New product introductions
• Increases the international market share
• Is responsible for both online engagement and offline fullfilment
• Responsible for the daily management of  a (compact) team – steering and coaching performance
• Shares & deploys channel and consumer knowledge (segmentation, end to end journey, pain points, business needs)
• Identifies customer and consumer/ end user needs and business opportunities within the channels
• Manages stakeholders and relationships with external partners and suppliers
• Ensures optimal ongoing implementation
• Ensures that processes and efficiency of local teams and subsidiaries are optimized

Skills

• Global vision/high-level perspective & ability to draw meaningful conclusions from multiple sources; Ability to generate insights
• Marketing (Strategic & Operational)
• Strong analytical and creative thinker
• Influencing skills, leadership
• Strong ability to embark and engage others
• Very close to the field (customer intimacy)
• Able to think both strategically and operationally to drive closed-loop execution
• Excellence in presenting complex ideas and outcomes in a clear and easy to understand way
• Excellent communication and interpersonal skills.

The ideal candidate provides thought leadership on the further digitalization of the Elacin business drivers, combines an excellent strategic view with strong analytical capabilities and an entrepreneurial mindset - effortless blending hands-on execution with solid strategic commercial planning. Translates customer needs into innovative product & service offerings. Possesses strong communications skills, proficient in Dutch and English. A solid background in web shops, customer portals, online marketing and digital services based on a foundation of traditional marketing skills and expertise are critical prerequisites to be successful in this role. The Director plays a key role in the Group Management Team.

In bullets:

• Master's degree within a relevant area (Sales, Marketing, Business Administration)
• Experience in B2B and B2C business development and e-commerce within an international business context
• Experienced in working in a wide variety of channels, but will always bear in mind the needs of the end user
• Has proven success/trackrecord in developing/further growing e-commerce businesses through others, commercially driven
• Excellent interpersonal skills to build relationships and manage stakeholders in a diverse cross-cultural environment
• Someone with vision, but close to the day to day business
• Strong leader, entrepreneur, eager, excellent communicator
• Services minded, international focus
• Living in the Netherlands, willingness to travel on a frequent basis
• Fluent in Dutch and English – French and / or German is an advantage.

Location This position is to be held on-site in Breda (NL).

Elacin is the number one manufacturer of customized hearing protection that allows communication in any noisy environment. Evolved from a pioneer in hearing protection to market leader in custom-made hearing protection and communication solutions for the industry. With own R&D and being at the forefront of digitalization Elacin achieves the best results with 3D printing. Elacin has customers in all sort of industries: automotive, food, heavy industry, emergency services, defence, aviation, retailers and pure players in B2B as well as B2C. 

In addition, Elacin has its own webshop where hearing products are sold. Elacin has ambitious plans to continue growing, and is entering a new phase:  to offer its customers a 'for life' service in a highly innovative way. 

Within and from the Netherlands, Elacin is working with their subsidiaries in Switzerland, Germany, France and Romania to become the largest in Europe.