Sales Director

The Sales Director drives Country Sales growth and consolidation by constantly scouting untapped business opportunities and hitting profitable targets. S/he ensures the delivery of a remarkable customer experience through the outstanding execution of a sound sales strategy driven by a highly qualified and engaged sales team (10 Area Managers).

The role reports to the Country General Manager, Giuseppe Vironda (former Global Chief Marketing Officer of the Amplifon Group, with a past in Vodafone and Google).

Key Accountabilities

Drive revenue generation and operational excellence 

• Ensure growth in country revenue and profitability targets through a well-planned and executed sales strategy leveraging on lead generation, conversion maximization, and diary optimization
• Set the country annual budget based on sound business insights and analysis and establish annual sales targets for regions and areas
• Guarantee sales performance by monitoring sales trends and projections, analyzing deviations, and implementing corrective action plans
• Ensure compliance with group and regional guidelines, as well as administrative procedures/requirements

Network development and optimal footprint definition

• Analyze market, industry trends, and competitors to gain a good understanding of the commercial potential of each area and promptly detect untapped business opportunities or threats
• Define with the Area Managers new openings and relocations, constantly balancing sales increase and profitability
• Play a pivotal role in Amplifon's business development, identifying new channels to market and proactively managing relationships with any stakeholder that could help develop the country business (e.g., ENTs, etc.)

People engagement and development

• Lead and motivate Area Managers focusing on performance management, development, coaching and learning, driving the creation of a highly qualified and engaged team
• Manage labor cost budget and workforce planning to ensure optimal territory coverage, balancing the presence of different store formats
• Encourage the diffusion of a culture of customer devotion and operational excellence throughout the wider sales team

• Extensive experience (15+ years) and excellent expertise regarding sales and operations in the B2C business. Preferred background in specialty retail, FMCG, TelCo
• S/he brings a proven track record in successfully setting and executing sales strategies in innovative and advanced multinational companies with geographically dispersed operations and varied store concepts
• S/he will have the necessary financial acumen to understand and interpret P&L and apply the relevant KPls
• Entrepreneurial and competitive traits needed to juggle strategy and bring a hands-on and pragmatic approach
• International mindset, customer journey perfect understanding, retail excellence
• Sharp leadership skills to lead and develop large sales operations (people, process, systems). S/he will have excellent capability to communicate vision, build and maintain a sustainable, high-performance culture, actively manage performance, and develop talents to ensure long-term loyalty and identification of the hearing-aid acousticians with the Company.
• Learning agility to facilitate acting and succeeding in a matrix organization and assume greater responsibilities at Amplifon, in the country and abroad in a forward-thinking perspective
• Availability to travel within the country (ideally 2 days per week)
• Solid academic education and fluent communication in Dutch and English

• We offer a versatile and responsible role with many opportunities for personal development and growth. You will get access to the Ampli-Academy and over 18.000 courses from Linkedln Learning
• In addition, you will get 26 days of leave + an extra day on your birthday, also you will get the option to buy up to 13 additional vacation days
• We are committed to your health and therefore, we provide options to join a company fitness plan, use Lease-a-Bike and offer you a healthy and fresh lunch in Utrecht for less than 2 euros per day
• Good hearing is extremely important to us! In addition to yourself, first- and second-degree relatives (also uncles and aunts) are entitled to a special Beter Horen discount on hearing aids and personal hearing protection

Amplifon is the Global leader in the Hearing Care retail industry. Since 1950 we've been changing the lives of millions of customers all around the world. Although we are a global company, that is continuously growing, we have a real entrepreneurial approach and strive for innovation every day. We take pride in setting the standard for our industry, and constantly challenge & improve the customer and employee experience.
In The Netherlands, Amplifon operates under the Beter Horen brand and is the leading company in the hearing care industry with over 110 years of expertise, around 150 points of sale and 800 dedicated professionals, with a € I00Mio turnover.

Location
The role is based, roughly 4 days a week, in our Utrecht Office, located in the fascinating le Mirage building on the 17th and 18th floor.