Sales Manager OEM

vervuld Veenendaal Gepubliceerd op: 28-06-2022

Gepubliceerd op: 28-06-2022
In het kort
University/HBO degree thinking and working level
A minimum of 10 years working experience within a commercial role. Knowledge of the bike industry is a big plus
Business fluent in Dutch and English. German is highly preferred
Positie vervuld

Sales Manager OEM


Allegion possesses a leading position as a partner for bicycle manufacturers, brands (OEM), distributors and bicycle shops (aftermarket). For the OEM team, Allegion is looking for a Benelux Sales Manager OEM, someone who is eager to join a growing and innovative international-oriented company.

The Sales Manager will be part of the global OEM team. Together with the global OEM team you will be responsible for the development and execution of the growth strategy. As the relationship with the customers in the Benelux region is a top priority, Allegion is looking for someone who is an enthusiastic leader, and who excels at keeping customers satisfied. You will be responsible for developing and executing the growth strategy. Based on the customer relations, customer input and marketing knowledge, ideas and input will be canalized into the Product Management and Engineering Organization to develop customized products and to build new innovations.

The Sales Manager OEM will report to the Global OEM Sales Director.


  • Drive profitable growth in your region by maximizing share in existing markets and identifying new areas for profitable growth, relationship management, and long-term planning 
  • Lead OEM sales in the Benelux and ensure good alignment within the Global OEM team, Customer Service, and Product Management. As the landscape of bicycle manufacturers becomes more global,  alignment with the business is key
  • Continuous improvement of the customer satisfaction (NPS)
  • Ensure close and efficient cooperation with the Customer Service team, marketing, and other back-office support roles such as finance, supply chain, and planning
  • Give input, execute and monitor the yearly Annual Operating Plan, margin plan, and forecast
  • Provide strong day-to-day leadership and presence: be available, accessible, and proactive in communication with all stakeholders
  • Identify upsell, cross-sell, and renewal opportunities and communicate with the sales team regularly
  • Report on a monthly basis the progress on account plans, revenue projections, and activities that help to further develop market share
Persoonlijk profiel
  • University/HBO degree thinking and working level
  • A minimum of 10 years working experience within a commercial role. Knowledge of the bike industry is a big plus
  • Excellent relationship builder
  • Proven track record of meeting and/or exceeding targets
  • Strong capability and track record of getting things done and closing deals
  • Perseverance, engagement and stakeholder management come naturally. You should be able to deal with criticism, high level of resilience and empathy
  • Business fluent in Dutch and English. German is highly preferred

About Allegion
At Allegion, we help keep people safe and secure where they live, work and visit. With more than 25 brands sold in almost 130 countries across the globe, we specialize in security around the doorway and beyond: everything from residential and commercial locks, door closer and exit devices, steel doors and frames to access control and workforce productivity systems. At the core of our $2 billion business is the knowledge and experience of the 9,000 dedicated employees behind our brands. We help our customers navigate their toughest security challenges, and we help builders and property owners differentiate themselves by providing innovative and secure solutions. Enterprise excellence is a key part of what we do for our customers and is a focus for our employees. Our trained specification writers and experts not only help our customers adhere to codes and standards – we help advocate for and raise those security standards in the first place, in markets around the world.  Since the creation of our business unit Global Portable Security in 2016, we combined the strengths of our 3 renowned and strong bicycle security brands AXA, Trelock, and Kryptonite. 

About Global Portable Security (GPS)
GPS is a business unit within Allegion that was created to bring together the acquisitions of AXA and Trelock with the Kryptonite brand to maximize the potential of these three leading bicycle lock and light brands around the world. In addition to mobile security, the AXA brand also provides security for homes and buildings in the form of hinges, window releases, window locks, door hardware, and access control systems.

Our Veenendaal site has a long and rich history, dating back to 1902. The basis for one of the two current successful core businesses is already established in the twenties, the forerunner of the present company started production and sales of hardware. Twenty years later, a ring lock for bicycles was introduced. This marks the start of a range of bike components, the second core activity as it is now. The range of products of Home Security contains hinges, window stays, window- and door fittings, and access management. The product range of Bike Security contains bicycle locks, lighting products, IoT smart solutions, and chainguards. Product development is done in-house by our own product and engineering team. A part of our products is produced in our own factories which are located in Veenendaal (NL), Clamecy (F), and Zawiercie (PL). 

Consumers and businesses are increasingly looking for a healthy, green, and environmentally sustainable way to move around cities all across Europe. The result is a growing, dynamic and innovative bicycle industry that is constantly on the move. 

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